Featured in Elle Canada, Photographed by JK Wong
Elle Canada July 2025
“Inside the Frame With JK Wong: Mastering Fashion Photography: A step-by-step guide to crafting impactful editorial shoots” written by JK Wong
From the article:
“Before the camera clicks and the lights flash, every successful fashion shoot begins with thoughtful preparation. This is where imagination takes shape and creative direction is set in motion.”
“Start by getting crystal clear on the mood and tone you want to achieve. Are you going for something bold and exuberant or calm and introspective? Should your colour palette be soft and muted or rich and saturated? Is your shoot intended to be commercial, artistic or a hybrid of both?”
The “Madeline” Gown, worn for boudoir with the matching “Madeline” Lingerie Set and the “Etain” Silk Bow and Pearl Earrings
“Makeup, hair and nails deserve equal attention. In the early stages, it’s completely fine to draw inspiration from online references or editorial shoots. But as your style evolves, you’ll begin to shape a unique visual language that aligns with your creative point of view.
Don’t be afraid to mix and match beauty styles, textures or eras. It’s often the unexpected combinations that make the strongest impressions.”
“Posing is an art in and of itself. Your ability to guide and inspire your model makes all the difference. Some photographers lean into dramatic, sculptural gestures; others prefer soft, natural movements.”
The “Dahlia” Gown worn for evening wear with the matching “Dahlia” Bralette, “Madeline” Tulle Overskirt and the “Dahlia” Bow Pin in silk satin ribbon
The “Serena” Corset Bodice and Ball Skirt, styled with the “Audrey” Pearl Choker and “Modern Pearl Drop” Earrings
“Next, determine the style of garments you’ll feature. Are you working with haute couture or ready-to-wear collections? The clothing not only sets the tone but also influences other elements like location, lighting and makeup.”
“Once the wardrobe is defined, ask yourself, “Will this shoot happen indoors or out?” Do you want to harness the radiant quality of natural sunlight or create mood and mystery with studio lighting? Each choice brings a different texture and energy to your images.”
The “Iman” Halter Top and Skirt in leopard print sun ray pleated gold lamé milled in Italy, styled with the “Migration Earrings” by Camille Torres
“Sunlight is your best friend when you’re after rich colours and strong contrasts. It brings fabrics and skin to life in a way that artificial light often can’t replicate. However, natural light is also unpredictable, which means it requires adaptability.”
“Fashion photography isn’t just about snapping beautiful images; it’s about building a world. It’s storytelling through colour, shape, light and emotion. It’s a dialogue between the camera, the subject and your own imagination.”
“Observe everything. Try new techniques. Break your own rules. And don’t be afraid to go bold; sometimes that’s exactly where your signature style is waiting to be found.”
Credits:
Photographer: JK WONG @jkishere
Hair by: Zukhra Akhmet @zuzu.visage
Make up: Nikolas Belauskas @hexedbynikolas
Model: Sarah Gullixson @sarahgullixson
Assisted by Jane Stuart @janestuartphotos, Artemisia Farris @misiasoup
All gowns designed by Suzanne Hanley @atelierdesmodistes